Pure Finish Mineral Powder Foundation SPF 20 is the latest innovative makeup by Elizabeth Arden Australia.

It is equipped with its very own portable grinder compact to create a fresh layer of microlight mineral make-up each time.

PURE FINISH Fresh Ground

With its built-in grinder, Pure Finish Mineral Powder Foundation SPF 20 offers the ability to release a fresh layer of micro-light mineral make-up each time.

• Allows you to achieve a look of pure perfection that's skin brightening, non-drying and comfortable to wear.
• Extremely practical and convenient. Easy to use and ideal for quick touch ups during the day.
• Delivered in a compact, the makeup remains better protected from light, air and bacteria. It remains pure and fresh over time.
• For every use, grind precisely the amount you need.

No waste. No mess. No kidding. No more powder everywhere.

Pure formula

Everybody knows that minerals are good for your skin. They create a barrier between the skin and the environment while letting the skin breathe. Elizabeth Arden added even more benefits. We enriched our formula with antioxidants, natural skin smoothers, non-drying ingredients and SPF 20 UV protection.

Our ingredients:

• Sea Water Minerals: sea water is rich in calcium and magnesium that support skin's own natural mineral equilibrium to strengthen skin's appearance.
• Mica: adds luminosity and reflects light for a soft focus look.
• Silica: spherical powder gives a smooth feel and helps soften imperfections.
• Squalane: delivers moisturizing benefits.
• Vitamins A, C and E: condition skin and help protect against environmental assaults.
• Titanium Dioxide: a mineral that provides natural sun protection.
• Aloe: soothing and moisturizing.

Our mineral formula is fragrance free and talc free.

It is non-acnegenic, non-comedogneic and tested for sensitive skin. It is ideal for women who are sensitive to fragrance or other traditional cosmetic or sunscreen ingredients.

What's not to love about that?

Angled brush for a perfect application.

Ultra soft, like the touch of silk on the skin, our Face Powder Brush can easily reach all facial contours. It has been specifically designed for our Pure Finish Mineral Powder Foundation SPF 20, it's the must-have tool to deliver just the right amount of powder and for an even looking complexion.

Need a quick touch-up during the day?

Our Face Powder Brush comes with its own folding mini face brush that opens flat to fit right into the compact.

It's perfect for effortless application on the go.

Pure Finish Mineral Powder Foundation SPF 20 uses microspheres of pure pigments to assure a natural, luminous look. Find the shade that suits you now.

PURE TIPS

Application tips.

Twist, Swirl, Tap, Apply and build your own coverage.

• Twist Mineral Powder Foundation mill half way so that there is a small amount of loose mineral powder in the compact.
• Swirl the loose powder with exclusive Face Powder Brush until bristles are covered with powder.
• Tap, tap, tap to ensure powder settles into bristles and to remove excess powder.
• Apply onto skin in counter clockwise circular motions. Start from the back ear, forehead or chin and blend in circles towards the center of the face for more even coverage.

Always apply a light layer. For more coverage, repeat until you achieve your desired look.

Create the perfect canvas.

Start with these simple steps:

1. Prepare with treatment and moisturiser
   INTERVENE: Timefighting Radiance Serum and Radiance Boosting Moisture Cream SPF 15
   Ceramide: Plump Perfect Moisture Cream SPF 15 and Gold Ultra Restorative Capsules
   PREVAGE: Anti-Aging Treatment
2. Prime with Good Morning Skin Serum
   Tip:
   "Using a serum will help the foundation sit well and keep your skin feeling fresh all day.
3. Conceal with Sheer Lights Illuminating Pen and Flawless Finish Maximum Coverage Concealer
   Tip:
   "Use a generous amount of Sheer Lights Illuminating Pen under the eye area and pat into skin, as blending will wipe some of the product away. Then use Flawless Finish Maximum Coverage Concealer to hide blemishes."

Pure Finish Mineral Powder Foundation SPF 20 works perfectly with:

Flawless Finish Maximum Coverage Concealer
Creamy lightweight concealer instantly puts dark circles under cover as it minimises the appearance of fine lines, blemishes and imperfections. Vitamins A, C and E provide antioxidant protection. Won't settle into fine lines.

Color Intrigue Cheekcolor
Lightweight cheekcolour that glides on for a radiant, natural look. Vitamin-enriched. Long wearing. Colour true. In 8 shades.

Color Intrigue Bronzing Powder Duo
Rich, true colour sweeps on for a natural, bronze glow. Duo features two blendable shades for an ideal bronzing effect.

In addition Pure Finish Mineral Powder Foundation SPF 20 can be used for your desired coverage. With our buildable formula, it's easy to create your own customized look from light to medium to full coverage, without a made up look.

PURE TESTIMONIALS

Quotes from EA make-up artists and trainers.

• Bonnie Beer, Vice President of Global Color Marketing, describes the inspiration for the latest formula: "When we developed Pure Finish, we wanted to create a new, innovative approach to minerals. Of course we wanted to provide a luxurious and non-drying formula for our consumer as well as address her concerns about mess, waste and purity. With its built-in grinder, we offer the ability to grind a single use application each day, like fresh ground coffee. That means she is getting the freshest, purest product each time with no waste or mess. It's pure perfection."
• Tell us what you think
  Be one of the first to try Elizabeth Arden Pure Finish Mineral Powder Foundation SPF 20, and tell us what you think.
• From Press
  Editorials from WW press release (scan the articles or extracts of articles..)

PURE Q&A

What are minerals and why do they make Pure Finish Mineral Powder Foundation so different than other foundations?

Minerals are natural, inorganic substances. They create a barrier to protect skin from external aggressions while letting it breathe. Minerals reflect light that hide imperfections and enhance the natural complexion of the skin.

Light usually gets trapped into fine lines and wrinkles which makes them more visible. Nevertheless, thanks to their round shape, minerals naturally create a soft focus effect and by reflecting light, they minimize the appearance of fine lines and wrinkles and hide imperfections. In addition, the pigments used are naturally derived from mineral substances. The colours (browns, blues, reds...) are extracted from minerals present in the earth, they are then refined to be applicable to the skin.

Why is our formula so exclusive?

The Elizabeth Arden Pure Finish Mineral Powder Foundation SPF 20 holds an outstanding level of mineral technology. It is infused with minerals, rich in antioxidants and natural skin smoothers and is also enriched with sea water minerals and non-drying ingredients.

• Sea Water Minerals. Sea water is rich in calcium and magnesium that support natural mineral equilibrium to strengthen skin's appearance.
• Squalane is a skin-loving ingredient that delivers moisturizing benefits.

What are the advantages of our innovative delivery system?

The grinder allows a precise amount of makeup to be ground, so it's fresh and pure at every use. It ensures purity, hygiene and freshness - the powder is only exposed to air when it is ground before use. The application is not messy and the grinder remains free of residue. No product is lost as you only grind the quantity needed. Finally the grinder's design ensures you use all the mineral powder contained in the compact.

Who is this product suitable for?

Pure Finish Mineral Powder Foundation SPF 20 suits all skin types, all ages and all complexions. It is fragrance free, talc free, non-acnegenic and non-comedogenic. Its convenient and practical delivery system makes it the perfect companion for every occasion: at home or on-the-go.